How do you evaluate your programs?

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Hello Everyone! I was recently asked by Chiropractic Economics to participate in an upcoming article. I thought you all would be interested in the topic. How do you evaluate and audit your marketing programs?

The big idea behind the article is to uncover what doctors are doing with their marketing dollars and evaluate if they are effective and appropriate for their demographic. Next, a selection of the top marketing guru’s will provide some ideas about how to take a hard look at your current efforts, find those things that aren’t working, and replace them with better strategies.

The most frequent question I hear from doctors all the time is, “what is the tried-and-true strategies that will stand the test of time?” The answer is so simple, yet we tend to over complicate it. The most important strategy in marketing is to be consistent. There are hundreds of effective chiropractic marketing programs out there, but none of them will work unless you choose to implement them – consistently. Many of us are initially excited about our marketing plans but often lose momentum.

So, your action step is to re-visit your goals on a weekly basis with your Team. This will ensure everyone is remaining enthusiastic about your marketing plan. It’s imperative to discuss any issues that are blocking your marketing efforts and re-adjust your plan accordingly. Whatever marketing program you choose – do it consistently!

What do you think about these ideas? We’d love to hear from you. Please post your comments, tweet this, like it on Facebook or share the link with a colleague.

Until next time we wish you health and happiness. Here’s to growing your practice from within.