Gather your Team and watch this.







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Hello Everyone! Now that we’re all settling in after the holidays, it’s the time of year that we turn our attention to resolutions and goals. How will you achieve success this year?

One of the best ways is to establish goals that will produce the outcomes you want! There are endless examples of goal setting strategies, so many in fact, that it can confuse people and prevent them from even starting.

I encourage you to push pause, gather your Team, and watch this video together. The most successful people surround themselves with other successful people. So don’t keep this to yourself, share it with your Team and work together. Studies have shown the effect of goal setting in the workplace and the inseparable link to improving both professional and personal performance.

S.M.A.R.T. goal setting is a powerful way of motivating yourself and others. SMART is an acronym that stands for Specific, Measurable, Achievable, Realistic and Time Specific. Utilizing this acronym helps you create a written plan that includes reasonable and measurable objectives. It takes more than making a vague statement like, “I will increase my business this year.”

Let’s start with Specific goals. A lot of times we set goals that are too fuzzy and it’s difficult to know if we’ve even established a goal. New Year’s is common for weight loss resolutions. Setting a goal of, “I will lose weight” is too vague. A specific goal is, “I will lose 5 pounds this month.”

Measurable. Goals must be measurable. Many of us want to increase our new patient numbers. A goal of, “I will meet more new people,” is ambiguous. A clearer goal is, “I will host 4 health talks this month and connect with 2 guests at each event.” This is a concrete, measurable goal and it’s easy to gauge if you’ve hit your target.

Achievable. Goals should be attainable and achievable. A goal of losing 15 pounds in 30 days is unachievable. Losing 6 to 8 pounds in 30 days is reasonable. Avoid setting yourself up for failure by setting goals that are out of reach. You should be striving and reaching for your goal, not lunging off the edge of the cliff.

Realistic. It’s important to honestly evaluate yourself and how much you have on your plate. Do you have the time, skill set and enthusiasm level to add new patients to your practice? If you’re in the middle of renovating and you’re about to have a new baby, will you have the time and enthusiasm? We all wish we could be superhero’s but be realistic with yourself.

Time Specific. Create a time frame for your goals. It’s quite amazing how powerful a drop dead deadline can be. This takes your new patient goal from happening SOMEDAY to happening THIS MONTH. Time specific goals create a sense of urgency and action. Plus, both long term and short term goals can be achieved using the same SMART system.

So, your action step is to watch this again with your Team. Create your SMART goals together so everyone knows what their role is in helping you all get to where you want to go.

What do you think about these ideas? We’d love to hear from you. Please post your comments, tweet this, like it on Facebook or share the link with a colleague.

Finally – a quick question for you: How would you like to have someone hand you one or two new patients each week?!! Well that’s exactly what our sponsor – Endless Patient Referrals does!! Better yet, how would you like to get an absolutely FREE no-obligation “30-day test drive” to see how this patient attraction system works for you?!! Well – you can!! All you need to do is call me – our phone number’s at the end of this video!

Thanks for watching. Until next time we wish you health and happiness. Here’s to growing your practice from within.