I came across an interesting study that reported the Top 10 Rules for Small Business Success. There was one in particular, it was in the top 5, that I wanted to share because anyone can do it. It takes no special skill set or advanced training. And everyone on your Team should be doing this too. SAY THANK YOU. A LOT. Tell your patients and team members how much you appreciate them. Your patients are bombarded with information; let them know that you value them and that you’re glad that they’ve chosen your office.
Better yet, say thank you the old fashioned way. Take pen to paper and write them a note. There’s so much technology that is supposed to connect us, but nothing says I care about you, more than a hand written message. Plus, it’s something that patients and team members won’t delete. I have a personal note that I’ve kept for years that still means a great deal to me. One of the first doctors I worked with left this on my desk… ************ “Julie, You’re effort and commitment is always noticed. Dr. French.”
Now this probably took him 10 seconds to write but the sentiment is lasting. If I’m having ‘one of those days,’ I pull this out, read it, re-set and I’m ready to go. If this was sent in an email, I probably wouldn’t even recall that it was ever said.
So, your action step is to review your patient schedule for next week. Choose 5 patients that you’re going to say thank you to or jot them a quick note. Get your Team involved with this too. Have them select their own group of patients to thank. Plus, you’ll experience the confidence of knowing that you are doing one of the top 5 rules for business success!
What do you think about these ideas? We’d love to hear from you. Please post your comments, tweet this, like it on Facebook or share the link with a colleague.

Finally – a quick question for you: How would you like to have someone hand you one or two new patients each week?!! Well that’s exactly what our sponsor – Endless Patient Referrals does!! Better yet, how would you like to get an absolutely FREE no-obligation “30-day test drive” to see how this patient attraction system works for you?!! Well – you can!! All you need to do is call me – our phone number’s at the end of this video!

Thanks for watching. Until next time we wish you health and happiness. Here’s to growing your practice from within.

Hello Everyone! I’m excited to share a great promotional idea to celebrate the upcoming Valentine’s Day holiday. This event is designed to boost retention of your existing patients and add new referrals to your offices.

During the entire week around Valentine’s Day, promote the health benefits of dark chocolate. Teach your patients about an easy way to fight off heart disease by eating small amounts of dark chocolate. Be sure to remind patients that milk and white chocolate do not contain the heart healthy flavonoids. You may choose to implement a variety of additional ideas. You can hand out dark chocolate kisses to your patients, decorate the office for Valentine’s Day, have the entire Team dress in red… and, do you remember the little Valentine cards you used to get in elementary school? Well, you can give your patients the same and have everyone sign them.

We have a patient education flyer ready to go for this promotion. It details the heart health benefits of dark chocolate, just call us and we’ll email you the flyer. You can print out as many as you like.

We Love Our Patients Valentine's Day Flyer

So, your action step is to join us and many other chiropractic offices in delivering a health message to your patients. It’s a fun way to educate them and show them that you care.

What do you think about these ideas? We’d love to hear from you. Please post your comments, tweet this, like it on Facebook or share the link with a colleague.

Finally – a quick question for you: How would you like to have someone hand you one or two new patients each week?!! Well that’s exactly what our sponsor – Endless Patient Referrals does!! Better yet, how would you like to get an absolutely FREE no-obligation “30-day test drive” to see how this patient attraction system works for you?!! Well – you can!! All you need to do is call me – our phone number’s at the end of this video!

Thanks for watching. Until next time we wish you health and happiness. Here’s to growing your practice from within.

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Hello Everyone! I was recently asked by Chiropractic Economics to participate in an upcoming article. I thought you all would be interested in the topic. How do you evaluate and audit your marketing programs?

The big idea behind the article is to uncover what doctors are doing with their marketing dollars and evaluate if they are effective and appropriate for their demographic. Next, a selection of the top marketing guru’s will provide some ideas about how to take a hard look at your current efforts, find those things that aren’t working, and replace them with better strategies.

The most frequent question I hear from doctors all the time is, “what is the tried-and-true strategies that will stand the test of time?” The answer is so simple, yet we tend to over complicate it. The most important strategy in marketing is to be consistent. There are hundreds of effective chiropractic marketing programs out there, but none of them will work unless you choose to implement them – consistently. Many of us are initially excited about our marketing plans but often lose momentum.

So, your action step is to re-visit your goals on a weekly basis with your Team. This will ensure everyone is remaining enthusiastic about your marketing plan. It’s imperative to discuss any issues that are blocking your marketing efforts and re-adjust your plan accordingly. Whatever marketing program you choose – do it consistently!

What do you think about these ideas? We’d love to hear from you. Please post your comments, tweet this, like it on Facebook or share the link with a colleague.

Until next time we wish you health and happiness. Here’s to growing your practice from within.